Newsrooms worldwide are leveraging AI technology, including ChatGPT, to increase efficiency and productivity. Most Asian countries have already introduced AI news anchors that can read news. After translating the data into actionable information, AI anchors can replicate human expressions, speak multiple languages, and categorize news based on ‘who said what.’
Picking the technology trend, Doordarshan Kisan launched two human-looking AI anchors, AI Bhoomi and AI Krish. These news anchors have made Doordarshan Kisan the first government TV channel in India to use artificial intelligence in news.
These news anchors will cover market trends, agro research, government schemes, weather updates, etc. The AI anchors can communicate in 50 languages, catering to domestic and international audiences.
Doordarshan Kisan has been a trendsetter in keeping farmers updated on weather changes, farming knowledge, policies, and market conditions. It also broadcasts essential information on time to help farmers make informed choices. Doordarshan Kisan’s AI Krish and AI Bhoomi will benefit the news channel and delight the viewers.