Dhanuka Agritech has released a new mini film that shines a light on the hard work and dedication of farmers through the perspective of a young boy’s dreams. The film is a part of the company’s “India Ka Pranam” (IKP) campaign, launched in August 2022 to celebrate and support Indian farmers.
The IKP campaign employs a 360-degree marketing strategy, including digital engagement, influencer collaborations, and a dedicated micro-site, to raise awareness about the crucial role of agriculture and farmers in national development.
The film features a young boy expressing his dream: “I have a dream that I can fulfill everyone’s dream. That I can become the one who thinks of others before himself, who feeds us every day through hard work. With the protection of soil, he provides food security. He is the pride of the country. And I want to become that pride.”
His words capture the essence of the farmer’s commitment of putting the needs of others above his own, ensuring food security, and contributing to national pride
“We firmly believe that an empowered and self-reliant Indian farmer is pivotal for the country’s economic growth and the protection of our core national interests. We at Dhanuka acknowledge the hard work of our farmers and thank them for building nation.”
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For 44 years, Dhanuka Agritech has been inspired by the dedication of farmers. The company’s ongoing commitment is to ensure that agriculture remains central to India’s growth, accelerating development and recognizing the vital contributions of farmers on a national level.