In a bid to transform the global vegetable supply chain, Source.ag, an AI solutions provider for vegetable growers, has joined hands with Bayer, a known name in healthcare and nutrition. This partnership aims to empower growers worldwide by enhancing access to fresh produce and tackling food security challenges.
A Shared Vision for the Future of Horticulture
Both Source.ag and Bayer share a commitment to ensuring that fresh fruits and vegetables are accessible to all. This collaboration is a testament to their dedication to innovative solutions that help growers achieve more with fewer resources. By integrating cutting-edge technology with agricultural expertise, the partnership addresses pressing global issues such as sustainable farming and food security.
“With our mutual vision of ensuring food security through equipping growers for success, we are thrilled to join forces with Bayer,” said Rien Kamman, CEO and Co-Founder of Source.ag. “This initiative aligns with our shared commitment to innovate continuously, ensuring access to healthy diets while respecting planetary boundaries.”
Redefining Greenhouse Management with AI
Source.ag is revolutionizing the horticulture sector through its AI-driven tools that empower greenhouse growers to make smarter decisions. The company’s technology creates precise virtual replicas of greenhouse operations, enabling growers to simulate thousands of strategies and scenarios. This allows risks traditionally associated with greenhouse farming to be tested in a virtual environment, helping farmers make data-backed decisions to maximize yields and optimize resources.
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“Source.ag’s advanced technology is helping growers worldwide scale faster and operate more efficiently,” Kamman added. “Our solutions are already benefiting commercial greenhouses in 18 countries, feeding over 60 million people globally—a number that continues to rise.”
Bayer’s Innovation Hub: The De Ruiter Experience Center
Central to this partnership is Bayer’s De Ruiter Experience Center near Rotterdam, Netherlands. The state-of-the-art demo glasshouse serves as a hub for innovation, where the latest tomato and cucumber varieties are cultivated using cutting-edge technologies. Bayer’s operational lead at the center, John van der Knaap, expressed enthusiasm for the partnership:
“In modern horticulture, the use of data is crucial. We at Bayer Vegetable Seeds sought a partner to collect and visualize data from our varieties effectively. After thorough screening, we chose Source.ag for their top-class solutions. We are thrilled with this collaboration!”
The partnership will leverage Source.ag’s Source Plant App and Source Track technology, enabling high-quality data analysis during trials at the De Ruiter Experience Center. This will ensure precise monitoring and improved decision-making processes for Bayer’s advanced vegetable seed varieties.
A Step Toward a Sustainable Future
By combining Bayer’s expertise in horticulture with Source.ag’s AI-driven capabilities, this collaboration represents a bold stride toward sustainable farming practices. The partnership not only seeks to improve vegetable yields but also strives to balance agricultural productivity with environmental stewardship.
Together, Bayer and Source.ag are shaping a future where advanced technology meets the timeless need for nutritious food, ensuring that growers can rise to the challenge of feeding a growing global population.