KisanKonnect Safe Foods, a direct-to-consumer (D2C) brand specializing in fresh produce, has successfully raised US$ 4.5 million in its Series A funding round. This funding aims to enhance the company’s technology-driven supply chain and commitment to sustainability. The investment was led by Mistry Ventures and included participation from Times Group’s Brand Capital, VC Grid, Vishwang Desai, and various family offices, highlighting the broad appeal of the company’s vision.
The company also saw investment from Bollywood actor and fitness icon Shilpa Shetty.
Building a Sustainable Network of Farmers
Founded in 2020, KisanKonnect has developed a vertically integrated supply chain, partnering with over 5,000 farmers. By championing sustainable farming practices and regenerative agriculture, the company ensures that its produce meets the highest quality standards. The range includes fruits, vegetables, and premium dairy products, distributed via its dedicated mobile app and a growing network of KisanKonnect Farm Stores in Mumbai and Pune.
KisanKonnect’s emphasis on transparency and sustainability has earned it the trust of consumers who value fresh, safe produce. This approach has helped the brand establish a firm foothold in the competitive fresh-commerce market.
According to Vivek Nirmal, Founder and CEO of KisanKonnect, the company aims to meet the rising demand for high-quality, fresh produce among urban consumers.
“Today’s consumers are increasingly health-conscious and demand products that are fresh, safe, and traceable. Our D2C model and tech-enabled supply chain ensure freshness, safety and fair pricing, making KisanKonnect the preferred brand for fresh produce.”
In addition to fruits and vegetables, company’s premium dairy products, made from antibiotic- and hormone-free milk sourced directly from farmers, have gained significant traction.
Enhancing the Supply Chain
Firoz Mistry of Mistry Ventures emphasized the transformative potential of KisanKonnect’s operations within the agricultural ecosystem.
“KisanKonnect has established a sustainable model that bridges the gap between farmers and urban consumers. Their efficient supply chain ensures produce reaches consumers within 12-48 hours of harvest, while also supporting farmers through guidance and secure procurement.”
Rapid Growth and Quick-Commerce Success
The company’s growth trajectory has been bolstered by advancements in quick-commerce. Co-founder and CBO Nidhi Nirmal revealed that KisanKonnect has significantly reduced delivery times, evolving from a 48-hour delivery model to a 4-6 hour timeframe across Mumbai and Pune. A recent pilot program for 30-minute deliveries received strong consumer approval, further cementing company’s position in the fast-growing quick-commerce segment.
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This success not only expands the brand’s reach but also empowers farmers to actively participate in the growth of fresh-commerce.
Expanding Horizons with New Funding
The latest funding round builds on the US$ 3.7 million pre-Series A round led by Green Frontier Capital last year. The new investment will enable KisanKonnect to enhance its technological infrastructure, scale operations, and expand its footprint in key urban markets. The company also plans to integrate artificial intelligence into its farm sourcing and supply chain operations, aiming to boost efficiency and streamline processes.
By combining advanced technology with a commitment to sustainability, KisanKonnect continues to redefine the fresh-commerce sector, creating value for consumers and farmers alike.
