The Cooperative Finance Association (CFA), an agricultural finance cooperative, and AgVend, a provider of digital solutions for agribusinesses, have taken their collaboration to a new level by integrating a digital financing solution within AgVend-built platforms. This latest advancement aims to streamline financing processes for agricultural retailers and their customers by centralizing loan management and simplifying financial transactions.
For agricultural retailers, the integration of CFA financing within AgVend’s digital platforms is changing the way financing operations are handled. The new system brings together various functions under one roof, offering an efficient and accessible approach to financial management.
Ross Johnson, CEO of CFA, emphasized the long-standing partnership between the two companies and its continued evolution to better serve ag retailers and farmers.
“Since 2020, we’ve partnered with AgVend to improve efficiency for ag retailers and growers. This strengthened partnership marks a step forward in supporting our retail partners. By integrating our flexible loan products into retailers’ AgVend-built platforms, we’re making it easier than ever for them to manage financing, serve their customers, and help growers succeed.”
Jeff Krejdl, CEO of Ag Valley, highlighted how the addition of CFA financing within the Ag Valley Portal has streamlined operations across different departments. “From our sales team to our back-office processes, it has improved everything,” he said. “It’s not just a tool—it’s an impactful time-saver and a major improvement in how we manage financing with our customers. It allows growers to be more independent and our sales team to stay more informed.”
By embedding financial services directly into their AgVend-built platforms, retailers can provide farmers with more control over their finances. The ability to view and manage loans alongside other business functions allows growers to operate more efficiently, reducing administrative burdens and allowing them to focus on their core agricultural activities.
Empowering Farmers with Seamless Financial Access
The integration also benefits farmers by providing a simplified financing experience within a system they already use to manage their business operations. With loan management embedded in AgVend-built platforms, growers can access and handle their finances in a more streamlined manner, reducing the time spent on financial administration.
Tim Burress, CEO of River Valley Cooperative, emphasized the advantages of this integration for both retailers and growers. “Having CFA financing built into our River Valley Portal cuts down admin time on our end while letting growers pay directly through the portal, putting more financial control in their hands—it’s a win for everybody,” Burress said.
This system allows farmers to make financial decisions more efficiently, enabling them to act quickly during critical periods such as planting and harvest seasons. With the ability to pay directly through the platform and monitor their loan status in real time, growers gain increased transparency and autonomy over their financial processes.
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CFA, AgVend Strengthening Ag Retail Through Digital Connectivity
The CFA-AgVend partnership demonstrates the impact of digital connectivity on the agricultural supply chain. By integrating financial services within AgVend’s platform, the collaboration aims to enhance customer relationships, improve efficiency, and provide solutions that help ag retailers navigate seasonal fluctuations and economic uncertainties.
Tracy Linbo, Chief Commercial Officer at AgVend, described the integration as part of a broader effort to build a more digitally connected supply chain.
“Beyond simplifying processes, we aim to deliver greater value, empowering ag retailers to serve customers better and equipping growers with tools to drive success. Partnering with CFA expands our reach for ag retailers and enhances AgVend’s Nexus Finance product, driving innovation and collaboration across ag retail.”
The digital financing solution underscores the commitment of both companies to helping retailers and farmers optimize their operations, particularly in an industry that requires quick decision-making and financial agility. As economic challenges continue to affect agriculture, having a centralized and user-friendly financing platform can offer crucial support to businesses looking to maintain stability and growth.
By combining CFA’s financial expertise with AgVend’s digital capabilities, the partnership offers a streamlined approach to financing in ag retail. As the industry continues to evolve, this collaboration provides retailers and farmers with the tools necessary to navigate challenges and pursue new opportunities with greater efficiency and confidence.