John Deere, global provider in the delivery of agricultural, turf, construction and forestry equipment, has announced a strategic partnership with Drive TLV, a smart mobility innovation hub based in Tel Aviv, Israel. The collaboration is expected to enhance technological progress in several key areas, including autonomy, advanced sensing, manufacturing, cybersecurity, connectivity and electrification.
By joining Drive TLV, John Deere gains access to a vast network of startups and technology developers working across multiple industries with shared interests in emerging technologies. The partnership aims to address real-world customer challenges by fostering collaboration between John Deere and innovative companies capable of providing market-ready solutions.
John Deere and Drive TLV Collaborating for Real-World Solutions
Drive TLV will facilitate connections between John Deere and startups that possess the expertise and technologies needed to tackle industry-specific challenges. By leveraging Drive TLV’s broad ecosystem of technologists and entrepreneurs, John Deere aims to accelerate the development and implementation of cutting-edge solutions that improve efficiency and sustainability in its agricultural, construction, and commercial landscaping equipment.
The announcement of this collaboration comes shortly after John Deere’s participation in CES 2025, where the company unveiled four fully autonomous machines designed to support customers in agriculture, construction, and commercial landscaping. These innovations are aimed at addressing the increasing shortage of skilled labor while enhancing productivity and operational efficiency.
Wes Robinson, vice president of corporate development and strategy at John Deere, emphasized the importance of the collaboration.
“This is a great opportunity for John Deere to collaborate with other global industries and innovative startups on solutions for our customers. Drive TLV has developed relationships with a broad ecosystem of technologists and entrepreneurs. Working with Drive TLV will give us better access to startup innovation and technology that can help drive forward game-changing advancements.”
Also read: John Deere Showcases Autonomous Machines & Technology at CES 2025
Itay Erel, CEO of Drive TLV, welcomed John Deere as a new partner, underscoring the alignment between the company’s goals and mission.
“We are excited to welcome John Deere as a new partner. Their consistent commitment and proactive approach to innovation, as the world’s largest manufacturer of equipment for agriculture, as well as roadbuilding and forestry, aligns perfectly with our mission to foster advancements in the smart and sustainable mobility space. Together, we look forward to exploring new horizons and commercializing impactful solutions that enhance efficiency and sustainability across Deere’s current and future product portfolio.”
Looking Ahead
With this partnership, John Deere is set to strengthen its position in emerging technologies while working with Drive TLV and its network to develop solutions that address pressing industry challenges. The collaboration reflects John Deere’s ongoing commitment to integrating advanced technology into its equipment and improving operational efficiency for its customers worldwide.