GROWiT India, an agritech company focusing on protective farming solutions, has raised US$ 3 million in Series A funding. The newly acquired capital is expected to support GROWiT’s plans to expand operations, improve research and development, and upgrade its technological infrastructure. The startup is also preparing to increase its presence both within India and in select overseas markets, especially targeting African nations and other emerging agricultural regions.
The funding round was led by Gujarat Venture Finance (GVFL), with additional backing from Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures and Hyderabad Angels.
Expansion Plans and Technological Focus
GROWiT’s approach to agriculture combines practical tools with a focus on improving long-term productivity for smallholder farmers. The company plans to use the funds to build on its existing product portfolio and introduce additional farming solutions that are designed to withstand the growing challenges posed by climate change. Among its immediate goals are expanding its distribution network, scaling manufacturing capacity, and deepening on-ground engagement with farming communities.
The company is currently working with over 650 franchise partners across 12 states in India and has a customer base that includes more than 225,000 farmers. According to the company, its protective farming products, such as Mulch Films, Weed Mats, and Crop Covers, have helped improve crop yields by 40% to 60%, with some instances showing improvements of up to 100%.
Mihir Joshi, Managing Director, GVFL,Noted the importance of GROWiT’s work in helping Indian farmers navigate the changing agricultural landscape.
“Agriculture in India still lags behind when it comes to the adoption of technology. GROWiT has built a strong distribution network and a comprehensive product offering that makes climate-adaptive farming accessible to more farmers. Their work helps improve both productivity and income, and this aligns with our focus on supporting practical innovations in this space.”
GVFL, which has previously supported startups in sectors including healthcare and clean energy, sees agricultural modernization as a necessary step for long term food security and rural economic development.
Also read: FarmQA Raises $4M in Seed Funding to Expand Digital Agronomy Platform
New Launch: Soil Health Testing Device
One of the company’s most recent developments is a soil health testing device introduced in April 2025. This tool is designed to provide farmers with easy to understand data on soil quality, helping them choose suitable crops and make informed decisions about soil management.
“With climate change increasingly impacting farming conditions, there’s a growing need for tools that not only improve productivity but also build long-term resilience. Our soil health device is affordable and provides immediate feedback, empowering farmers who otherwise have little access to technical support.”
He added that the positive response from both individual farmers and agricultural institutions has encouraged the company to accelerate development on additional devices aimed at simplifying complex agricultural processes.
Addressing a Larger Market
India’s agritech sector is expected to grow to between US$ 30 billion and US$ 35 billion by 2027. This expansion is being driven by the urgent need to modernize the agricultural sector, which still supports over 120 million farmers but faces ongoing issues related to climate variability, rising input costs, and resource depletion.
GROWiT’s strategy positions it to meet some of these challenges head-on by offering scalable, easy-to-use solutions tailored to the needs of small and mid-sized farms. The company’s combination of physical products, data-driven tools, and localized support aims to help farmers manage risk and improve yields without large capital investments.
While the company is still relatively young, its growth trajectory, investor interest, and expanding footprint suggest a growing role in the future of farming in India and beyond. As GROWiT prepares to enter international markets, its focus remains on developing accessible farming technologies that support both productivity and sustainability.