Country Delight, a brand recognized for its fresh kitchen essentials, has launched its newest product, a plant based, lactose free Oats Beverage, marking its entry into India’s expanding plant based drink segment. This strategic launch responds to the rising demand among Indian consumers for nutritious, clean label alternatives to conventional dairy. The company has stated that the new beverage is designed for health conscious individuals who seek affordable yet nutrient rich options that align with modern dietary preferences.
The Oats Beverage is formulated to be completely lactose free, offering a dairy alternative that accommodates the needs of individuals with lactose intolerance. According to the company, this drink delivers a gentler digestive experience without triggering symptoms associated with lactose sensitivity. The beverage is also free from soy and nuts, two common allergens found in many plant based drinks such as soy milk, almond milk and cashew milk. This allergy conscious formulation is produced in a facility that maintains strict allergen control measures, including ingredient segregation and cross-contamination prevention protocols.
Focus on Digestive Wellness and Nutrient Density
A key nutritional feature of Country Delight’s Oats Beverage is the inclusion of soluble fiber beta glucan, naturally present in oats, which supports digestive health. Beta glucan is known to promote gut function and ease digestion, making the beverage suitable not only for those with dietary sensitivities but also for consumers seeking functional health benefits from everyday food choices. The absence of lactose and casein further enhances its digestibility, especially for individuals prone to inflammation or gastrointestinal discomfort from dairy based products.
The company has emphasized the use of high quality Australian oats as the core ingredient, ensuring a consistent nutrient profile and flavor. The beverage does not contain any added sugars or artificial sweeteners, preserving its natural taste while appealing to consumers looking to limit their sugar intake. Additionally, it is free from chemical additives and preservatives. Other plant based ingredients, including chia, contribute to a nutrient dense and minimally processed formulation, supporting a clean label positioning in the market.
Manufacturing Standards and Certification
Country Delight has underlined its adherence to stringent manufacturing standards through internationally recognized certifications. The Oats Beverage is certified by ISO, USFDA (under the Foreign Supplier Verification Program, FSMA), FSSC, and is labeled organic. These certifications reflect compliance with global food safety and hygiene norms. The company conducts more than 140 quality checks per day on its Oats Beverage, reinforcing its commitment to product safety, purity and consistent quality.
Strengthening Position in Health and Wellness Segment
With this launch, Country Delight is expanding its footprint in the health and wellness category. The introduction of the Oats Beverage complements the brand’s portfolio of products that aim to meet the nutritional needs of the modern Indian household. The company has positioned the drink not only as a dairy substitute but also as a convenient, daily wellness beverage for individuals prioritizing natural and nutrient rich diets.
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Chakradhar Gade, CEO and Co Founder of Country Delight, said that the launch aligns with the company’s ongoing efforts to respond to evolving consumer preferences. He remarked that the Oats Beverage was developed to provide a nutritious, plant based alternative without compromising on taste or quality. The product is viewed as part of the company’s broader mission to offer wholesome food options to Indian families, helping them make better nutritional choices as part of their everyday lives.
“At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of Oats Beverage, we aim to provide a nutritious, plant based alternative without compromising on taste or quality. Our mission has always been to make India live better and this product is another step towards offering wholesome, nutritious food choices.”
Consumer Access and Price Point
The Oats Beverage will be priced at INR 40 for a 400ml pack, offering an accessible price point for urban consumers seeking plant-based options. Orders can be placed directly through the Country Delight mobile app, which is already used by its existing consumer base to access dairy and kitchen essential products. The brand expects this new product to resonate with fitness enthusiasts, urban professionals and young families who are increasingly making informed food choices based on ingredient transparency and health benefits.
Country Delight’s entry into the plant based beverage category through the launch of its lactose free Oats Beverage represents a strategic addition to its product line focused on nutrition, affordability, and convenience. With growing consumer interest in functional foods and plant based diets, the company aims to deliver an alternative that meets both health standards and lifestyle expectations. By addressing dietary needs related to lactose intolerance, allergies, and digestive sensitivity, while maintaining clean label principles, the brand continues to expand its relevance in India’s evolving health and wellness food landscape.