Connect India, a last-mile logistics company backed by Aavishkaar Capital, has merged with the logistics operations of Bengaluru-based agritech firm Faarms to launch a new entity, Bharat Supply. The combined company will focus on providing logistics infrastructure to rural and non-metro markets.
Bharat Supply currently operates across 230 districts and more than 200,000 villages. It covers 17 states and union territories and plans to expand to 300 districts by the end of 2025. According to the companies, this makes it one of the largest rural logistics networks in India.
Connect India has developed a distribution model based on local entrepreneurs and gig workers in smaller towns and villages. Faarms, which operates an agri-inputs delivery platform, has built logistics operations around delivering seeds, feed, fertilizers, and veterinary products directly to farmers.
The merger brings together these complementary capabilities into a single rural-focused supply chain network. Bharat Supply provides end-to-end logistics services including last-mile delivery, seller pick-ups, sort center operations, line haul, and warehousing.
The platform is built on proprietary infrastructure and digital tools such as real-time tracking and demand planning, which the company says enables 24-hour delivery, even in remote areas.
“India’s rural and semi-urban markets hold immense untapped potential, and Bharat Supply is uniquely positioned to unlock that through deep logistics infrastructure and inclusive execution. This is not just a commercial opportunity, but a chance to build long-term value for millions.”
Co-founders of Faarms, Taranbir Singh and Alok Duggal, are leading the new entity.
Bharat Supply: Creating the backbone for commerce
“At Bharat Supply, we’re building more than just a logistics network – we’re creating the backbone for commerce in the real Bharat. Our goal is to ensure that a farmer in a remote village or a small entrepreneur in a tier-III town gets the same delivery experience as someone in a metro,” Singh said.
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The company stated that it engages a workforce of over 5,000 people, with a strong emphasis on local employment in rural regions. It plans to serve a range of sectors including agri-input companies, farmer collectives, MSMEs, and consumer brands aiming to enter or expand in rural India.
“This strategic consolidation is in line with our vision to create scalable, impact-led businesses with a deep presence in Bharat,” said Vineet Rai, Founder and Chairman of Aavishkaar Group. “With Bharat Supply, we are delivering not just logistics infrastructure but economic inclusion.”
The merged company is backed by Aavishkaar Capital, Cornelius (Conny) Boersch, founder of Conny & Co, Black Kite Capital, a Singapore-based family office, Apoorva Ranjan Sharma – co-founder of Venture Catalysts and 9Unicorns, Ramit Mittal of the Bharti family, and 3one4 Capital, among others.
“India represents innovation-driven growth, especially in sectors like logistics where traditional infrastructure gaps can be effectively tackled via technology. Bharat Supply’s focus on building inclusive logistics for the next 500 million consumers mirrors what we’ve seen succeed in other emerging economies.”
The company said it will continue to focus on technology-driven logistics tailored to seasonal and region-specific needs in agriculture and rural trade. It is positioning itself as a partner for agritech platforms and supply chain companies seeking to reach rural markets with lower cost and faster turnaround.
No financial terms of the merger were disclosed.