Spanish private equity firm Nazca Capital has acquired a majority stake in SanSan, a company that provides sustainable agricultural products and specializes in the cultivation of berries and other crops. The investment, made through the Nazca Small Cap II Fund, aims to strengthen SanSan’s international presence and speed up its growth as a platform for sustainable and efficient cultivation systems.
Under the agreement, Nazca Capital and SanSan will work together to expand the company’s international footprint, strengthen its research and development capacity, and pursue strategic acquisitions that complement its existing product range.
We are delighted about this new phase alongside Nazca, which represents an ideal partner to accelerate our international growth and strengthen our value proposition. We share the same vision on sustainability, innovation, and value creation.
SanSan, which designs and markets sustainable growing solutions including specialized pots and hydroponic systems for berries, particularly blueberries, closed 2024 with sales of €16 million. Its CEO, José Sancho, will remain a shareholder and continue to lead the company.
Nazca to Scale Markets and Efficiency
Nazca’s investment and sector experience are expected to help SanSan expand its sales network, diversify into crops such as strawberries and raspberries, and build additional services including integrated pest management and lifecycle support for growers.
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From a financial standpoint, the deal is designed to support SanSan’s commercial expansion, with plans to hire for international sales and strengthen local technical support, while stepping up research and development in water and nutrient efficient growing systems.
Nazca is also expected to explore potential acquisitions that could broaden SanSan’s product portfolio or extend its distribution reach in key producing regions. The transaction is backed by sector advisers and banks, with Sabadell providing growth financing and legal and financial advisors assisting both parties.
SanSan fits perfectly with our investment approach, a pioneering company in a high-growth global niche with a strong sustainability focus and an experienced management team. We look forward to supporting its expansion both organically and through acquisitions.
Nazca’s strategy focuses on developing specialised platforms within high-growth Spanish small and medium-sized enterprises (SMEs) and expanding them internationally through a mix of organic growth and targeted acquisitions.
The investment in SanSan marks the fifth from the Nazca Small Cap II Fund, which already includes companies such as Global Factor, Coycama and Becrisa, Lãberit, and Clustag across sectors like agribusiness, sustainability, and digital transformation.
SanSan’s Potential for Sustainable Expansion
SanSan operates in agricultural markets across Latin America, North Africa, and Europe, adapting its systems to different climate conditions and growing cycles. The company reported a turnover of €16 million in 2024.
The acquisition highlights broader changes in food production, as farmers seek soil and water-efficient methods to keep yields steady amid changing weather conditions. Retailers and consumers are also placing greater value on traceable, high-quality produce, encouraging the adoption of new cultivation systems. At the same time, the move away from chemical pest control is gaining pace, with growers turning to natural and regulated alternatives.
For firms like SanSan, scaling depends less on volume and more on how efficiently they can meet evolving standards for resource use and product traceability. Capital from funds such as Nazca allows these companies to formalize operations, enter regulated export markets, and respond to buyers who increasingly require verifiable sustainability practices.
The move also illustrates how private equity is moving closer to production systems once considered too small or fragmented for institutional investment, marking a gradual shift in how agri-innovation is financed and expanded. SanSan’s market approach could indicate how efficiency and sustainability are beginning to influence the direction of agritech sector.