Ayekart, an integrated agri food network in India has announced the launch of Aantriva, an AI enabled platform built to streamline India’s agri food value chain by offering efficiency, transparency and data driven intelligence across sourcing, processing, distribution and finance. Positioned to support over 300K farmers, more than 530 FPOs, and 30,000 retailers, the platform has been developed to address operational silos that continue to limit market access, working capital availability and information visibility across the ecosystem.
Addressing Fragmentation Across the Agri Food System
Despite strong expansion in India’s agriculture and FMCG sectors, the wider agri food economy continues to be characterised by disconnected workflows and gaps in data flows. Farmers and FPOs often contend with restricted market linkages, delayed payments, limited price discovery and inadequate access to formal credit. Processors face challenges related to inconsistent supply, quality variation and working capital requirements. FMCG brands operate without reliable information on consumption patterns, demography, city level trends or indirect distribution. Financial institutions often work with weak digital trails, unverified transactions and constrained credit histories of farmers and MSMEs. Aantriva has been created to bridge these structural gaps.
Solutions Tailored for Farmers, FPOs and Upstream Participants
For farmers and FPOs, the platform offers verified buyer networks, improved market linkages, enhanced price discovery and crop based intelligence using GIS. It enables faster payment settlements, supports climate advisory services and helps reduce waste and strengthen operational efficiency. By improving access to verified supply networks and building digital credit histories, Aantriva also facilitates better access to formal credit and supports income gains of up to 10%.
Data Driven Tools for Processors and Manufacturers
Processors and manufacturers gain access to procurement planning tools, demand forecasting capabilities, inventory optimisation and working capital solutions. The platform suggests sourcing and transportation routes designed to enhance predictability, reduce the carbon footprint and improve supply chain stability across network partners.
Real Time Insights for FMCG Companies
For FMCG brands, Aantriva offers real time consumption data, demographic inputs, demand forecasts at the city level and targeted campaign support. These capabilities help brands plan launches, refine product strategies by region and optimise inventory requirements.
Enhanced Transparency for Banks and Financial Institutions
Banks and financial institutions are supported through verifiable transaction trails, merchant network visibility and smart contracts that facilitate accurate risk assessment. These inputs enable the structuring of customised financial products, including PSL loans and insurance services.
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Debarshi Dutta, Co-founder & CEO of Ayekart, noted that Aantriva is built on more than four and a half years of on-ground experience supporting farmers, FPOs and retailers across India’s agri food network. He highlighted that the platform draws on data related to weather, prices, GIS and government policies to enable predictive insights for crop intelligence, price discovery and weather forecasting. He added that the platform supports carbon footprint reduction by enabling efficient route planning for transportation and supply movement.
He also underscored the AI driven voice interface integrated with WhatsApp, which simplifies ordering, accelerates transactions and enhances user accessibility. Designed to strengthen every stage of the farm to shelf journey, the platform improves planning, reduces wastage, cuts inefficiencies and streamlines financial workflows for all stakeholders.
Strengthening Supply Chain Predictability and Market Alignment
With structured intelligence embedded into traditionally fragmented workflows, Aantriva enables more predictable procurement, improved demand alignment and better traceability of goods movement. The platform enhances the reliability of transaction trails for financial institutions and supports timely, market aligned decision making. As adoption expands, it is expected to deepen supply chain linkages and reduce avoidable losses across the network.
Ayekart aims to advance Aantriva with expanded intelligence capabilities, reinforcing its objective of enabling a more connected, data ready and future compatible agri food ecosystem.