Australia-based agritech company MEQ Solutions has raised A$23 million (US$15 million) in a Series A funding round led by software investor Insight Partners. The company said the capital will be used to expand deployment of its meat quality and yield measurement systems, grow its team, and strengthen partnerships across Australia, New Zealand, Brazil, and the United States.
The platform provides objective measurements of red-meat quality and yield across multiple points in the livestock supply chain, replacing processes that have historically depended on visual assessment and operator experience.
MEQ Solutions says it is developing a new approach to measurement and verification in the red-meat sector. Its technology portfolio, including MEQ Probe, MEQ Camera, MEQ Live, and MEQ Insights uses AI-based analysis and proprietary imaging to generate data on meat quality, yield, and eating attributes, from live animals through to processed products.
Insight’s investment will enable us to further support our partners and grow our teams to capture the opportunity in front of us, with a particular focus on operational excellence. We’re installing truth infrastructure for the red-meat industry, creating value, consistency and trust across the chain.
According to the company, its technology combines applied animal science with real-time measurement tools to inform decisions for processors, producers, feedlots, and branded meat programs. The resulting data is used to improve carcase performance, manage variation in eating quality, and enable clearer communication of verified quality attributes to buyers and consumers.
According to MEQ Solutions, the global red-meat market is valued at over US$1 trillion annually and plays a central role in food supply and rural economies from Australia to the United States. The company argues that despite its scale, much of the sector continues to rely on subjective grading and manual inspection, creating variability in quality assessment across the supply chain.
Objective Grading for Regulated Markets
MEQ Camera has been certified by the United States Department of Agriculture (USDA) beef grading, according to the company. The certification represents a technical milestone for MEQ, as it uses of AI-enabled imaging for objective meat quality assessment within regulated markets.
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The development can place MEQ Solutions within a small group of Australian technology firms translating applied artificial intelligence into commercial use across established, process-heavy industries. Rather than focusing solely on operational efficiency, the company’s tools are positioned to support new data-driven commercial arrangements across the red-meat value chain.
MEQ Solutions is well-positioned to be a category-defining company transforming how value is measured and shared in one of the world’s largest industries. Its combination of hardware, software and AI-driven analytics represents the next frontier for transparency, traceability and performance in food production. We’re excited to back Remo and team in this next chapter of growth.
The company states that processors can use verified measurement to optimise yield and support differentiated products, while producers gain access to objective feedback that may enable more transparent quality-based pricing.
For brands, the availability of verified quality and provenance data is intended to support consumer trust and closer alignment between market demand and supply decisions. MEQ Insights functions as the data layer underpinning this approach, converting measurement outputs into decision-relevant intelligence.
Measurement-Driven Value Realignment
The company said that as it builds deeper relationships with industry participants, it is identifying additional opportunities to collaborate and unlock new forms of value across livestock supply chains.
MEQ Solutions’ Series A round highlights a broader shift underway in the global livestock sector, where measurement and data are beginning to reshape how value is defined and distributed. Red-meat supply chains remain unusually dependent on subjective grading despite operating at industrial scale and under increasing pressure from regulators, retailers, and consumers to demonstrate consistency, traceability, and quality.
MEQ’s approach sits at the intersection of applied animal science, imaging, and AI, targeting points in the chain where pricing and trust are often negotiated rather than measured. If adopted at scale, objective assessment tools could alter commercial relationships between producers, processors, and brands by shifting pricing from averages and risk assumptions toward evidence-based outcomes.