North American agritech company BinSentry that focuses on AI-powered IoT solutions for the animal agriculture industry has raised $25 million from CIBC Innovation Banking to accelerate expansion of real-time monitoring and automation across animal feed supply chains.
The capital infusion will be directed towards financing the company’s global expansion. The company recently secured $50 million in a Series C fundraising round. BinSentry uses AI-powered sensors and real-time monitoring to help large agricultural operators track feed levels and tighten up feed supply chain management.
We’re excited to work with CIBC Innovation Banking as we continue to scale our business and serve an ever-growing list of large agricultural companies. The Innovation Banking team has demonstrated the ability to move quickly and remain flexible, which is tremendously valuable to us as one of the fastest growing agtech companies in the world.
BinSentry’s system combines its proprietary software to automate feed inventory monitoring on farms, using solar-powered, self-cleaning sensors to measure feed levels, substituting for the need for manual inventory checks and helping prevent feed outages.
The software system connects with a mobile dashboard, providing real-time data to feed mills and agricultural operators. This can enable improved demand forecasting, reduced waste, and more efficient logistics planning, supporting better decision-making across complex feed supply chains.
Scaling Efficient Feed Management
According to BinSentry, its system offers solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. Its AI system can be paired with optical sensors and user-friendly software to provide customers with enhanced forecasting and decision-making capabilities.
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The company has also stated that their technology helps feed mills and protein producers enhance feed ordering efficiency, raise healthier animals, improving employee safety, reduce their environmental footprint, and uncover new savings. BinSentry claims to monitor more than 50,000 bins in real time across North America.
Earlier this year, BinSentry added Critical Event Management (CEM), a new software add-on to its feed inventory management platform. According to company using CEM alongside BinSentry’s Out-of-Feed Insights reporting dashboard, users can monitor the frequency and timing of out-of-feed events and compare patterns across different farms.
Elizabeth Willard, Director of Product at BinSentry, said that the CEM software add-on provides customers with real-time alerts and a direct communication channel to on-site teams, enabling immediate responses to out-of-feed events and other feed-related issues through SMS text messaging. She further added that this approach removes the need for employees to download apps and requires minimal training, reflecting existing communication practices in the industry, where text messaging is already widely used.
This use of information supports more systematic assessment of feed management practices across operations, with potential implications such as incremental improvements in feed conversion efficiency, reduced reliance on emergency feed deliveries, and better alignment of feeding schedules with production timelines, which may help animals reach market readiness as planned.
Optimizing Digitization of Animal Feed Supply Chains
The recent $25 million financing from CIBC Innovation Banking, following a $50 million Series C, signals continued investor confidence in BinSentry’s position within the digitization of animal feed supply chains. The scale and sequencing of capital suggest a shift from product validation toward operational expansion, particularly as large feed mills and protein producers look to reduce inefficiencies rather than adopt entirely new production models.
We first met the BinSentry team in 2023 when they were in the early stages of scaling their platform. Over the last few years, we’ve seen the company evolve into a trusted technology partner for major agri-feed businesses across North America. We are excited to support BinSentry’s next phase of expansion and innovation as it continues transforming agricultural supply chains with real-time data and operational efficiency.
BinSentry’s focus on real-time feed visibility, automation, and event-based alerts reflects a broader trend in North American agritech toward infrastructure-layer technologies that quietly optimize existing systems. Tools such as Critical Event Management and out-of-feed analytics indicate how data is increasingly being used to manage risk, coordination, and timing across dispersed farm networks, where even small disruptions can propagate into cost, animal welfare, and logistics challenges.
