Indian D2C food brand, KisaanSay, is going global and will be available in over 100 countries. Its international debut took place at Gulfood 2025, the five-day annual food and beverage trade event that commenced today. The company is set to introduce its range of 100% single-origin food products, sourced directly from farmer collectives across India, to an international audience of distributors, retailers and industry leaders.
By entering this global stage, KisaanSay is set to expand its footprint beyond India, offering premium, origin-specific products to consumers worldwide while strengthening India’s growing presence in the international food industry.
Global Expansion with a Focus on Authenticity
The brand’s initiative highlights the increasing demand for origin-specific food products, with consumers across the world seeking items with distinct geographical and nutritional attributes. Products like Kashmiri walnuts, Kerala cardamom and Himalayan millets, known for their unique functional benefits, are at the forefront of KisaanSay’s international offering. For instance, walnuts from Kashmir boast 50% more oil content than their counterparts from Chile or California due to the region’s specific agroclimatic conditions, soil and traditional farming practices.
“KisaanSay is taking its commitment to authenticity and provenance to the global market, offering more than 70 products, with a particular emphasis on 20 plus core products. These products span categories such as dry fruits, pulses, spices, millets and rice, each carefully sourced from specific regions of India.”
Targeting a Wide Market
While the Indian diaspora forms a natural consumer base for KisaanSay’s offerings, the brand is also targeting a broader audience. In recent years, Indian food products have gained traction among non-Indian consumers worldwide. A key example is ghee, which was once predominantly consumed by Indians but is now recognized globally as a superfood. KisaanSay’s traditional desi cow ghee, made using the Bilona method, is known for its high probiotic content, rich nutritional profile and numerous health benefits, including its antioxidant and anti-inflammatory properties. The brand aims to standardize, package and distribute such products effectively to cater to an expanding global market.
“One of KisaanSay’s most defining aspects is its commitment to a co-brand and co-profit model, ensuring that Indian farmers not only receive fair compensation but also gain visibility in the international market,” Nitin Puri, Founder, KisaanSay, told Agrotech Space.
Every KisaanSay product packaging will prominently feature the logo of the respective farmer group along with the KisaanSay branding, giving farmers long-overdue recognition. Additionally, profits generated from sales will be shared equally between the company and the farmers, creating a fair and sustainable business model. KisaanSay is already in the process of listing its products on Amazon US and is in discussions with several supermarket chains in the Middle East and distribution partners in Singapore.
This approach is expected to significantly boost the incomes of Indian farmers, especially as the brand expands its reach across global retail and online marketplaces.
Also read: INTERVIEW | Nitin Puri on KisaanSay’s Co-Brand and Co-Profit Strategy Transforming Agritech
Exclusive Global Debuts at Gulfood 2025
While KisaanSay has been active in the Indian market, its participation in Gulfood 2025 will mark the first time many of its products are launched for a global audience. Among the most anticipated releases are Pampore saffron (widely regarded as the finest saffron in the world) and a range of Himalayan millets. Additionally, the brand is introducing a line of high-protein, gluten-free Indian breakfast options, filling a significant gap in the global market for nutritious, traditional Indian foods.
Although some of these products may already be available in select regions in limited quantities, this is the first time such an extensive assortment of single-origin Indian food products is being launched under one unified brand.
Beyond commercial success, KisaanSay’s global expansion aligns with a larger movement of food diplomacy, wherein India’s diverse culinary heritage serves as a bridge to connect with other nations. The growing international appreciation for India’s agricultural and sustainable farming practices further strengthens this initiative.
Through its emphasis on provenance, authenticity and fair trade, KisaanSay is not just introducing Indian food to the global stage but also ensuring that Indian farmers are directly linked to consumers worldwide. As the world’s attention turns to Gulfood 2025, KisaanSay’s ambitious global foray is poised to make a lasting impact on the international food industry.
Recently, KisaanSay secured ₹17.29 crore ($2 million) in a pre-seed funding round, led by Jungle Ventures, to scale its operations, expand its farmer network, and strengthen its technology-driven supply chain.
