FarMart, a technology enabled food supply platform established in 2015, has launched its consumer-facing packaged food brand, FarMart Pantry, marking a major expansion into the retail segment in India and the UAE. After nearly a decade of building a food supply chain that serves over 2,000 businesses across Asia, the Middle East, and Africa, the company is now targeting household consumers with a range of pantry staples. This shift represents FarMart’s strategic move beyond its established B2B roots to cater directly to families in India and the UAE.
Widespread Availability Through Online and Offline Channels
FarMart Pantry products are now accessible through an extensive retail network, spanning both digital and physical formats. The products are listed on a quick commerce platforms including Zepto and Blinkit, and e-commerce giants Flipkart and Amazon. In addition to digital platforms, the brand has also secured shelf space in premium retail chains such as Nature’s Basket and Modern Bazaar, as well as more than 1,000 general stores and supermarkets across key metropolitan areas in India. In the UAE, FarMart Pantry is available in select retail outlets.
Product Line-Up Featuring Everyday Staples
The initial product portfolio includes 27 essential pantry items, with a focus on daily use staples such as Chakki Atta, Basmati Rice, Pulses and Millet-based flours. These products have been positioned as both high-quality and affordable, backed by FarMart’s existing backend network of farmers, FPOs (farmer-producer organizations), and suppliers. Each item in the range carries the legacy of FarMart’s supply chain credibility and its commitment to quality assurance.
Technology-Driven Quality Control and Transparency
FarMart Pantry follows a stringent quality control process supported by technology and third-party verification in the packaged foods space. Each product undergoes AI-powered quality checks and independent inspections. Testing protocols include screening for over 200 types of pesticides, mycotoxins, heavy metals, and additives to ensure food safety. The company provides complete supply chain traceability, enabling consumers to track the origin of their food from farm to shelf. Consumers also have access to third-party audit reports, reinforcing the brand’s emphasis on transparency and accountability.
FarMart’s entry into the packaged food sector is guided by an omnichannel strategy that includes quick commerce, modern retail, and general trade. The company has already established a physical retail footprint across Delhi NCR, Mumbai, Pune, Bangalore, Haryana, and parts of Uttar Pradesh. FarMart expects 50% of its revenue this year from quick commerce channels, leveraging them for direct brand engagement with convenience-focused consumers. The company remains committed to a digital-first model, avoiding physical retail to ensure agility and scalability.
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Revenue Outlook and Market Focus
India is poised to become the primary revenue driver for FarMart in the current fiscal year, with over 70% of the company’s total revenue projected to come from domestic operations. This growth will be fuelled by increasing demand across quick commerce, modern trade, and general trade channels. FarMart’s ability to leverage its established supply infrastructure allows it to meet the volume and quality requirements of the consumer market without compromising efficiency.
Future Plans: Expanding into Functional and Ready-to-Cook Foods
FarMart plans to expand its consumer offerings into functional food categories, reflecting evolving dietary preferences and increased demand for health-oriented products. The company is developing new items such as khapli flour, multi-millet flour, and fortified flour variants. It is also exploring the ready-to-cook segment with traditional food preparations, aiming to build a diversified portfolio that resonates with health-conscious and time-constrained consumers alike.
With this launch, FarMart is translating the strengths of its decade-long experience in food supply chain management into the consumer domain. By working closely with farm-level aggregators and leveraging a tech-driven operational model, the company is bringing traceable, rigorously tested, and affordably priced food products directly to kitchens. FarMart Pantry is positioned as a brand rooted in trust and operational discipline, offering consumers a new standard of food safety and traceability without the need for exaggerated claims or overstatements.
