A New Chapter in Rural Support: LME and Agribid Introduce Farmer-Centric AgriMile Platform

With services like crop monitoring, hyperlocal weather updates, soil testing, and advisory support in local languages, AgriMile is designed for real-world use in rural settings.

By Shruti Verma
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LME and Agribid Introduce Farmer-Centric AgriMile Platform

In a step that reflects the growing desire to bring meaningful and inclusive support to India’s agricultural backbone, Last Mile Enterprises Limited (LME) and Agribid have introduced a new digital platform named AgriMile. The announcement took place at Sankalpam 2025, a national event dedicated to rural revitalization and decentralization. Hosted by Smt. Latha Rajinikanth and the Shree Daya Foundation, the event centered on how technology and ethical partnerships can help communities reclaim control over their local economies.

AgriMile was presented not as a product, but as a promise — a working tool shaped with and for the people it seeks to support. Built with a strong emphasis on ethics, transparency, and accessibility, the platform is designed to give small and marginal farmers across India access to data and advice tailored to their specific geographical and crop-based needs.

A Platform Shaped by Needs, Not Narratives

At the heart of AgriMile lies a philosophy that respects the lived experience of farmers rather than trying to overwrite it with top-down solutions. Speaking about the intent behind the platform, Hemraj Sinh Vaghela, Director of Last Mile Enterprises, emphasized its purpose:

“AgriMile isn’t a tech product; it’s an ethical commitment. Farmers in India have long been underserved by fragmented, inaccessible systems. We’ve built AgriMile to deliver timely, local, and actionable insights that can genuinely improve crop outcomes and economic security. We’re not promising miracles — we’re promising reliable support where it counts most.”

Hemraj Sinh Vaghela, Director of Last Mile Enterprises

This is not just another entry into India’s growing agrotech landscape. Instead, AgriMile is being positioned as a long-term, collaborative effort — a way to bridge gaps that have existed for decades, using tools that are grounded in the realities of rural life.

A Partnership Built on Experience and Trust

LME and Agribid bring a combined experience that covers both scale and technological depth. Agribid already works with 1.5 crore verified farmers across India — primarily small and marginal landholders. Their reach into India’s rural economy is substantial, and they’ve built their network on credibility.

LME, on the other hand, brings in cross-sectoral expertise from areas like electronics, coatings, satellite services, and sustainability. Together, the two partners have designed AgriMile to be digital-first but human-centered, offering services that are localized and multilingual.

At launch, AgriMile’s key offerings include satellite-based crop monitoring, hyperlocal weather updates, portable soil testing kits, and support via SMS, voice, and mobile applications. Advisory call centers, staffed with regional language experts, are also part of the ecosystem — ensuring that farmers receive guidance in ways they understand and trust.

This is just the beginning. Future plans for AgriMile include the inclusion of certified seeds, fertilizers, agrochemicals, farm equipment, digital crop insurance, and agrofinancing options — all available through the same unified platform.

Also Read: How Robotics Is Reimagining Farming Across the Globe and in India

A Design Philosophy Rooted in Listening

What sets AgriMile apart from many other digital platforms is the way it has been built — not just for farmers, but with them. Years of field visits, dialogues, and feedback sessions have shaped its design.

Jai Raj Singh Shaktawat, COO of Last Mile Enterprises, highlighted this deeply collaborative approach, “Our aim has never been to build for hype. We build for impact. AgriMile is the result of years of listening, learning, and designing alongside farmers themselves. We see this not as a launch, but as a long-term partnership with the land and those who steward it.”

This shift — from delivering solutions to co-creating them — may be subtle in theory, but it marks a significant departure from earlier models that often treated farmers as passive recipients of technology.

Accessibility as a Core Principle

Accessibility is central to AgriMile’s mission. The platform has been priced at Rs 500 per year, which is about the cost of a basic phone recharge. With this low entry barrier, even a modest adoption rate of 10% — or around 1.5 crore farmers — could not only generate Rs 750 crore in revenue, but more importantly, bring essential decision-making tools to millions of families.

This kind of scaling is not just about expanding reach. It’s about making sure that insights are available to the very people who need them the most — those often excluded from conventional models of agricultural extension and support.

In a country with over 15 crore farmers, many of whom still depend on uncertain weather and market conditions, AgriMile’s potential to bring some stability through data and timely advice could be significant.

Bridging the Gap Between Promise and Practice

India has seen many agricultural schemes and initiatives over the years, and not all of them have lived up to their potential. The real test for AgriMile will be in how consistently and transparently it delivers on its commitments.

However, by choosing to launch at a national event focused on grassroots empowerment — and by emphasizing values such as ethics, partnership, and affordability — the initiative signals an intent to move away from flashy headlines and toward quiet, sustained impact.

What makes AgriMile worth watching is not just the tech stack or the scale, but the fact that it has been shaped in response to real-world needs. It recognizes that for India’s farmers, information is power — and timely, local, actionable information can mean the difference between a successful harvest and a failed one. As the platform begins its journey, the coming months will show how well it can translate its carefully laid plans into everyday realities for India’s farmers.

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