GROWERS has announced the launch of its Predictive Insights Engine, a data driven tool built to forecast customer behavior and inform decision making for agriculture retailers. The new system integrates directly into the company’s Loyalty Platform and uses a combination of historical patterns and real time customer activity to support a range of business functions, from sales and marketing to executive planning.
Built on the company’s Axiom AI infrastructure and incorporating proprietary data from years of retail transactions and customer engagement, the Predictive Insights Engine brings a new layer of visibility to customer behavior in agricultural retail. According to the GROWERS, it offers predictive capabilities such as identifying customers who are at risk of churning, scoring customer engagement, and estimating the likelihood of product adoption across different segments.
Data Signals Behind the System
The first applications of the Predictive Insights Engine are already in use. Retailers using the platform are now able to identify accounts at risk of leaving, thanks to churn prediction models that flag potential attrition before it becomes visible through standard sales reports. This early warning allows retailers to intervene and potentially retain those customers before business is lost.
Another key feature is the Loyalty Performance Indicator (LPI), which condenses multiple data points into a single, dynamic score reflecting customer health and engagement over time. This score is updated continually and reflects changes in loyalty behavior that may not be immediately obvious through manual tracking. The system also includes adoption forecasting tools, enabling marketing teams to determine which customers are most likely to be receptive to specific products or programs.
All of these tools are combined into a single platform, offering a streamlined interface for users to interpret customer data and respond with more targeted, timely actions. For internal teams, this means better prioritization of accounts and more cohesive coordination across departments.
AI Built for Agriculture’s Unique Rhythms
The Predictive Insights Engine is the product of more than a year of development on the Axiom AI platform, created in collaboration with Agmatix. The models behind the engine have been trained using millions of agriculture-specific transactions, covering diverse areas such as seed, crop protection, fertilizer, energy, services, and grain. This industry-specific approach distinguishes the system from more generic business intelligence tools and is intended to reflect the operational realities of ag retail, including seasonal buying patterns and regionally varied customer behaviors.
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Unlike traditional analytics tools that offer retrospective insights, GROWERS’ new engine updates its models in real time, ensuring that the data it processes reflects the most current customer behavior. This allows the system to surface changes in customer engagement, product interest or purchasing tendencies long before they are visible in standard reports.
“This is the next step in helping ag retailers actually understand what’s happening with their customers, It’s not about looking back anymore but rather it’s about seeing what’s coming and now having the ability to get ahead of it. Our goal is not to replace the importance of human relationships, but to give sales teams and leaders the insight to strengthen them, We’re not just digitizing loyalty, we’re redefining it through intelligence.”
General Release in 2025
The Predictive Insights Engine is set for full deployment in the third quarter of 2025 for all customers participating in the GROWERS Loyalty Program. A number of select partners have already started using the system, applying its features to support personalized customer engagement, internal planning and measurement of loyalty driven outcomes.
With the pace of farm consolidation increasing and competition for customer loyalty tightening, the ability to anticipate client behavior and adjust accordingly is becoming more important. GROWERS’ new system offers ag retailers a tool to do just that, positioning themselves to respond to market dynamics and customer needs with greater precision.
As the industry continues to adapt to evolving pressures, tools like the Predictive Insights Engine may become more common in the effort to maintain strong business relationships. For GROWERS, the focus remains on refining how data is used not only to understand where a customer has been, but to better predict where the relationship is heading.
